Make Use of Your Local Small Business SEO Options
With the internet everyone is really quick to jump onto the ‘I need to dominate this specific keyword band wagon.’ While it’s always nice to see your business on Google’s front page for a main keyword like ‘veterinarian,’ getting there can be a costly and time consuming effort most small businesses simply can’t afford. So start taking advantage of the local opposed to the global!
Many times people search for a nearby service opposed to a general key term, which is exactly where you fit in! Local SEO optimization is a big deal for small businesses and can make the difference between barely making ends meet and reaping in profit. So with that in mind, here are some tips to get your business on the right path to local small business SEO.
Think like a Customer
As stated, getting lost in the major key names happens a lot. Instead of fixating on general terms, pick more specific like a particular product you sell or add in your city. Many times people look for specifics or end up wanting a local company. This will better you chances to be found without having to spend big money competing with big business.
Claim a Profile
Make it easy to be found locally online. You don’t need to hire a local SEO company to register your site on Google Places, Bing Local and Yahoo Local. This will register your business in their database and make it easier for them to list you under local searches.
Post Some Photos
People like to see where they’re going, especially when they’ll need to find it. Local sites love to provide photos of businesses to their users. Posting some decent photos of your own will ensure you get your business seen in a better light than some guy’s drunken party photo.
The internet makes it easy for users to do their homework and reviews are the first source for a potential customer to find out if you’re worth their time. Encourage reviews by adding polite requests for them on your contact form thank you page, your invoices or any other sensible location like your Facebook. These add credibility, which makes your local SEO optimization more effective.
Additionally remember that bad reviews are still useful as well. Perfect 5 stars just looks fishy to users. Not to mention people frequently look up those 1 star ratings to get a better feel for your company and will generally take into account the circumstance behind it. A complaint or two about long waits or simple problems among many other outstanding reviews actually makes it seem like a proper business.
Post Your Information
Use your local phone number on your website in plain text (not pictures!) Search engines recognize phone numbers and can actually find your location based on the area code for their search results.
For that reason, put your physical mailing address on all pages of your website to make sure users can quickly find your geographic location. This makes it easier for customers, and for search engines, to tell where you are.
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